What we do

Rethink the resource life cycle

TRUE is a whole systems approach aimed at changing how materials flow through society, resulting in no waste. TRUE encourages the redesign of resource life cycles so that all products are reused.

TRUE promotes processes that consider the entire lifecycle of products used within a facility. With TRUE, your facility can demonstrate to the world what you’re doing to minimize your waste output.




Why TRUE

A better approach to resource use and facility operations

TRUE does not require big financial investments. TRUE implementation can be as simple as transforming trash bins into recycling bins and fostering a zero waste culture.

Support public health & ecosystems

With TRUE, you support systems that encourage material reuse and recycling. TRUE is your tool to help eliminate pollution — in our air, water and land — which threaten public health and ecosystems.

Cut your ecological footprint

By participating in TRUE Zero Waste certification, facilities commit to reducing materials, using recycled and more benign materials, longer product lives, reparability and ease of disassembly at end of life.

Advance a green economy

TRUE promotes positive forces for environmental and economic sustainability in the built environment by protecting the environment, reducing costs and producing jobs throughout our economy.

TRUE Zero Waste certification for facilities

Save on operational costs with TRUE

TRUE certified spaces are environmentally responsible, more resource efficient and help turn waste into savings and additional income streams. By closing the loop, they cut greenhouse gases, manage risk, reduce litter and pollution, reinvest resources locally, create jobs and add more value for their company and community.

More about the Zero Waste certification program

TRUE Advisor for professionals

Be recognized as a zero waste professional

TRUE Advisors are professionals who are trained on the TRUE Zero Waste Rating System. TRUE Advisors understand the requirements of the rating system, help projects achieve TRUE certification and are committed to advancing zero waste values and policies. As a TRUE Advisor, you’ll be the resident expert at your company in supporting and implementing zero waste programs and leading facilities through the certification process.

$50 Off TRUE Advisor through Dec. 31 with code 2018TRUE50

More on the Advisor Certificate Program

About

Zero waste is our mission

The TRUE Zero Waste certification system helps facilities quantify their performance and find additional ways to improve their progress toward zero waste.

Leadership

stephanie barger
Stephanie Barger
Director, Market Transformation & Development

TRUE Advisory Council

The TRUE Advisory Council provides industry leadership and experience.

richard anthony
Richard Anthony
Richard Anthony Associates
Nadereh Afsharmanesh
Nadereh Afsharmanesh
Earth Friendly Products
sue beets-atkinson
Sue Beets-Atkinson
SBM Management
Brian Balukonis
Brian Balukonis
retired, Raytheon Company
mike carey
Mike Carey
Orange Coast College
cheri chastain
Cheri Chastain
Sierra Nevada Brewing Company
Mark P Hitchcock
Mark P Hitchcock
Toyota Motor North America
scott d. lutocka
Scott D. Lutocka
Piazza Produce Inc.
Marialyce Pedersen
Marialyce Pedersen
The Walt Disney Company